Welcome To Vertra
Our group of dedicated Hawaiian surf athletes formed Vertra in 2004 when there was a need for a true athlete based, easy-to-use, and high performance alternative to traditional sunscreens. The market at the time was limited to drugstore brands or high-end cosmetic brands with little in between; especially in the surf, paddle boarding and snow world where nothing existed for athletes whose activities involved long-term sun exposure. In developing our product line, Vertra simply did not have the everyday sunbathing consumer in mind, but instead built premium products with the performance needs of world-class athletes first and foremost. What’s good for the best is good for the rest!
In response to this market void, Vertra developed our concept of “Elemental Resistance” products. Our collection quickly expanded with a consistent emphasis on sport-specific qualities like non-greasy application, water/sweat resistance and premium ingredients. The ultimate result, “Elemental Resistance,” was a cosmetic-grade product line that provided a natural-looking visible barrier against sun damage, was easy to carry and apply, had the weight and wear-ability of a cosmetic foundation and was definitely not your traditional greasy sunblock. Vertra quickly gained a loyal following among serious everyday surfers, paddlers, watermen, snowboarders and Lifeguards.
In our eyes, Vertra’s single greatest asset is our family, or “Ohana” in Hawaiian.
We share a common vision: Create a product and brand for true outdoor athletes that is unparalleled in the sports world; a true sport-specific premium sun care line.
Vertra: Elemental Resistance.
When I surf in the blazing sun for hours on end, I only trust Vertra. I haven’t found anything that stays on so well and allows me to surf all day long, day after day.
I have been part of the Vertra Team for over 7 years and there is a reason; it is plain and simple the best sunscreen in the market.